HubSpot alternatives for small business and solo sellers

Search for the best CRM and most of the lists you find rank tools written for sales teams: pipelines, team members, reports, automations. If you sell alone or with two or three people, at fairs, in the field or in a shop, face to face, you need something else. This post looks at HubSpot alternatives for small business with that eye: three well-known CRMs and Musteri, what each gives you free, who each suits, and where Musteri does less.

We make Musteri, so let us say that up front. Everything about the competitors comes from their own pages, checked in October 2026. Prices and limits can change; check the links once more before you decide.

What a CRM for one person should offer

A CRM built for teams splits selling into stages so the team can see where each deal stands. For one-person selling the questions are simpler:

• Who is my customer, where, and who do I talk to? Company, addresses, contact people.
• What did we last talk about? Notes, calls, messages and visits in one history.
• Whom do I get back to, and when? A reminder and a list of who is waiting.
• How do I save someone I just met in a second? A business card, a QR code, a short form.
• What happens when there is no internet? In a fair hall, a warehouse, a basement.

An app that answers these five questions well does the job even without a pipeline. Most of them come up in the field, so a personal CRM app that works well on a phone helps more than a strong free CRM that lives on the desktop.

Free plans side by side

	Free-plan users	Free-plan record limit	Sales pipeline	Mobile app
HubSpot	Up to 2	1,000 contacts	Yes	iOS, Android
Pipedrive	No free plan (14-day trial)	—	Yes	—
Bigin	1	500 records	1 pipeline	iOS, iPadOS, Android, macOS
Musteri	1	Unlimited customers, contacts, follow-ups	No	iOS, Android, watches (Pro)

Sources are in the sections below, on each tool’s own page.

HubSpot: free CRM, built for teams

HubSpot’s free CRM is free for up to two users and up to 1,000 contacts; the deal pipeline is included in this plan, and there is a mobile app for iOS and Android (HubSpot CRM).

What it does better: the pipeline, and working on the same platform as e-mail and marketing tools. A strong start for a small team that thinks about growth and marketing in one place.

Watch out for one-person selling: the 1,000-contact limit can fill up within a few years if you go to fairs regularly, and the tool is designed around teams more than a single seller.

Pipedrive: built around the pipeline

Pipedrive describes itself as a sales CRM and sales process management software (Pipedrive). It has no free plan; it offers a 14-day free trial and is paid per user (seat) per month after that (Pipedrive pricing).

What it does better: following deals stage by stage. Well built for long sales that move through several conversations and are managed by a team.

Watch out for one-person selling: you pay for each user, and if what you need is a customer book and reminders, a pipeline can be surplus.

Bigin: a simple CRM for small business

Zoho’s Bigin presents itself as a simple CRM for small businesses (Bigin). Its free plan comes with one user, 500 records and one pipeline; there are apps for iOS, iPadOS, Android and macOS. The cheapest paid plan, Express, is 7 US dollars per user per month billed annually (Bigin pricing).

What it does better: a simplified version of the team CRM; suitable for a small business that wants to start with a single pipeline.

Watch out for one-person selling: the free plan has a 500-record limit.

Musteri: for one person who sells face to face

Musteri is a phone app: customers, their addresses, contact people, the fairs where you met them and follow-ups in one place.

• Unlimited on the free plan: customers, contacts, addresses and follow-ups (pricing).
• Capture with a business card, QR code, quick form and voice note; the card photo is processed on the phone.
• Fair Mode: pick the fair from the TOBB calendar, capture at the stand, and the follow-up is set automatically (Fair Mode). The free plan includes one fair in the last 12 months; unlimited fairs come with Musteri Pro.
• Works without internet and without an account. You start without signing up; if you sign in, sync and backup turn on (why).
• Export is always free. CSV and vCard; nothing you save is locked behind a paid plan.
• Musteri Pro adds unlimited fairs, several phones and tablets at once, and the Apple Watch and Wear OS apps. Prices are on the pricing page.

What Musteri does less

To be honest, Musteri does not do many of the things the CRMs above do:

• No sales pipeline. It does not split deals into stages or keep expected deal values.
• No teams (yet). Shared workspaces and team members are planned for a later version. Today every account is for one person.
• No e-mail or marketing. It does not send bulk e-mail, campaigns or automatic messages. It opens e-mail and WhatsApp in one tap, and you are the one who sends.
• One active device on the free plan. On the free plan sync runs on one phone or tablet; the web panel does not count toward this rule. A second device at the same time needs Musteri Pro.

If any of these is essential for you, one of the CRMs above is the better choice.

Which one for whom

• You have a sales team and follow deals stage by stage: Pipedrive or HubSpot.
• You want a small team, a single pipeline and a simple start: Bigin.
• You sell face to face alone or in a small team, go to fairs, and your real problem is not forgetting anyone: Musteri.

When choosing a CRM, the first question should not be “which one has the most features?” but “when I open it tomorrow morning, does it tell me whom to get back to?” If you follow up through WhatsApp, CRM with WhatsApp may help too.